Gold jewelry has long been seen as a staple in jewelry collections around the world. Admired for its beauty, but also for its value. Gold has maintained its desirability throughout the ages.

Gold has an interesting history, and has been used in fine jewelry for millennia. Some sources date its appearance in jewelry as early as 4000 B.C.

One of the reasons it has had such longevity is its inherent value. Oftentimes when the value of the dollar falls against other currencies, investors flock to the security of gold, which in turn, raises gold prices. In times of economic uncertainty, the price of gold soars. For example, gold climbed during the stock market crash of the early 2000s, when there was a 56% decline that lasted two full years. When economic conditions worsen, gold is viewed as an efficient tool for diversifying a portfolio.

A similar trend is emerging currently as our economy falters and unemployment levels are rising quickly. Bank of America raised its 18-month gold-price target to $3,000 an ounce – more than 50% above the existing price record. Now more than ever, the value of gold is evident and unassailable.

At LAGOS our pricing structure stays consistent. We have not raised retail prices on our designs amidst the rising price of gold.  LAGOS is committed to creating good value for our customers. Classic, fine jewelry that is not only beautiful, but also a great asset for the long term.